A Free Tip

By Jim Gallant

Don't sell me—Meet My Needs

Too many advertisers start commercials talking about their product and its many virtues. "This is the best hair growing cream in the world and it smells great and we're giving it away at only $200 a bottle." Much better advertising reaches out to the potential customer by starting with the problem, "Think you aren't getting the dates you want because of your semi-baldness? We have a solution." This second approach—more direct—will move more product because users will listen. Call us.