A Free Tip

By Jim Gallant

Caption A Photo.

Whenever you use a photograph—in a brochure, print advertisement, or web site—create a caption for it.

Do not assume that the viewer will know what it is because you think it is obvious. That photo will have a much larger impact if the viewer knows exactly what he or she is seeing.

It’s not just a picture of a big fish. “This is a six pound bass that John caught just off the pier during our summer vacation.” Now the viewer knows just how big.

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