A Free Tip

By Jim Gallant

Avoid Useless Information

Advertisers will sometimes get so caught up with the attributes of their product that they include information no one needs or cares about—and they don't address the issue the consumer needs solved. "We've been in this same location for 47 years" means nothing to the buyer. "We've got the biggest, juiciest, thickest, most mouth-watering steak in Denver" will mean a great deal more. Call us to help craft your message.