A Free Tip

By Jim Gallant

List Your Copy Points.

Many businesses will know generally what they want to promote, but will not actually have a list of points to be considered for inclusion in their advertising.

Our agency actually makes it a point to create a list of “copy points” that we are responsible for including in what we create for our clients.

We advise you to do the same. Make that list. Remember that every ad cannot contain every copy point, but each campaign should include them all—and some might actually need to be in each ad. We can help include your copy points in effective advertising for your business.